Keyword Research for SEO

Keyword Research Practices for WEB 3.0 Ready SEO

The importance of researching keywords before creating content cannot be overstated in today’s digital landscape.When researching keywords, it is important to consider both mainstream and niche websites, as the approach to SEO may differ. Mainstream websites often have to compete for the most popular and competitive keywords, whereas niche websites may have a better chance at ranking for less competitive, long-tail keywords.

Using non-competitive keywords with high search volume can attract more web traffic than attempting to compete with larger, more established websites who dominate the more competitive keywords. The goal should be to attract visitors who are genuinely interested in the content of the website, rather than tricking a large number of visitors into visiting through overzealous SEO practices.

Googlebot Search

An example to convey the same point could be: “It is better to have 100 visitors to a website about birdwatching, who are passionate about birdwatching, than 1000 visitors who have no interest in the topic.” In this case, the smaller number of interested visitors is more valuable to the website’s success than a larger number of uninterested visitors. There are a variety of websites and services, both free and paid, available for keyword research.

Free Tools Paid Tools
Google Keyword Planner SEMrush
Ubersuggest Ahrefs
Keyword Tool Moz Pro
Soovle SERPstat
Answer the Public Long Tail Pro
Keywords Everywhere Keyword Tool Pro
SERPstat KWFinder
Moz Keyword Explorer SECockpit
SEMrush Sensor Market Samurai
Keyworddit Google Trends